who we are
Together we design and create
products to reveal and enhance
the beauty of all hair types.
anteo
CEO + Partner
claudia
CMO + Founder
Anteo
CEO + PARTNER
Claudia
CMO + FOUNDER
KNOW OUR
HISTORY
Claudia Alcantara
As the saying goes, “When a woman changes her hair, she changes the world!”
Cadiveu’s journey began in my childhood after a bad haircut that
forever changed how I cared for my hair.
From that moment, I embraced the “do it yourself” movement, experimenting
with different products to find what worked best for me. My passion for design
led me to become a student of the craft, and during breaks at work,
I would care for my friends’ hair.
KNOW OUR
HISTORY
Claudia Alcantara
As the saying goes, “When a woman changes her hair, she changes the world!”
Cadiveu’s journey began in my childhood after a bad haircut that
forever changed how I cared for my hair.
From that moment, I embraced the “do it yourself” movement, experimenting
with different products to find what worked best for me. My passion for design
led me to become a student of the craft, and during breaks at work,
I would care for my friends’ hair.
"Education is our essence"
Back then, we didn’t have access to the technology available today, and the most talked-about topic among women was the long-awaited straightening. To explore this universe, I created booklets that explained the various types of hair treatments and clarified diverse care rituals.
After selling a few booklets, requests for products began to pour in. Cadiveu’s first sale occurred in 2007 when I launched my first completely homemade treatment. Remarkably, after some technological improvements, this treatment remains the brand’s most sought-after offering!
After selling a few booklets, it didn’t take long for people to start demanding products.
Cadiveu’s first sale took place in 2007 when I had my first 100% homemade treatment.
And, believe me, after some reformulations with new technology, this is still the brand’s
most desired treatment!
"Education is our essence"
Back then, we didn’t have access to the technology available today, and the most talked-about topic among women was the long-awaited straightening. To explore this universe, I created booklets that explained the various types of hair treatments and clarified diverse care rituals.
After selling a few booklets, requests for products began to pour in. Cadiveu’s first sale occurred in 2007 when I launched my first completely homemade treatment. Remarkably, after some technological improvements, this treatment remains the brand’s most sought-after offering!
After selling a few booklets, it didn’t take long for people to start demanding products.
Cadiveu’s first sale took place in 2007 when I had my first 100% homemade treatment.
And, believe me, after some reformulations with new technology, this is still the brand’s
most desired treatment!
“Do it yourself”
"I LIKE
CHANGE,
I ACCEPT
RISKS
AND I BREAK
RULES"
Years later, the “do it yourself” philosophy continues to be a core part of my life. I thrive on change, embrace risks, and challenge the status quo.
I am committed to constant learning and improvement as I seek new ways to provide solutions that positively impact women’s self-esteem.
“Do it yourself”
"I LIKE
CHANGE,
I ACCEPT
RISKS
AND I BREAK
RULES"
Years later, the “do it yourself” philosophy continues to be a core part of my life. I thrive on change, embrace risks, and challenge the status quo.
I am committed to constant learning and improvement as I seek new ways to provide solutions that positively impact women’s self-esteem.
About SSIZ International Pvt. Ltd
SSIZ International Pvt. Ltd., headquartered in Mumbai, India stands as a premier manufacturer and distributor of professional grooming products, renowned for its commitment to excellence and innovation. Catering to salon professionals and beauty enthusiasts across India and global markets, SSIZ International has established itself as a leader in the beauty and grooming industry. Since its inception, the company has consistently delivered cutting-edge, authentic products that elevate beauty standards to new heights. With a distinguished portfolio of acclaimed in-house brands such as Ikonic Professional, Biosoft, Ikonic Salon Furniture, Beauty Palace, Denman and Proarte, SSIZ International has earned the trust of professionals and consumers alike. Furthermore, as the exclusive distributor of prestigious international brands like Cadiveu and Brasil Cacau in India, the company continues to set benchmarks for quality and sophistication in the beauty industry.
