About Us

The Brand

Developed in Brazil, the Cadiveu Professional brand uses natural ingredients and innovative green technologies so you can get the hair you have always wanted. Whether you have fine, short hair or long frizzy curls or anything in between, Cadiveu Professional has the right product for you.

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Cadiveu Professional differentiates itself by developing high-performance hair treatment technologies. For this, we form partnerships with universities and laboratories in Brazil and other countries to develop innovative solutions for today's well-informed consumer.

Socially Conscious-Cosmetics

Cadiveu Professional prides itself on using natural and sustainable ingredients associated with green technology to develop more natural and less harmful products. We are an eco-friendly company contributing to waste reduction and producing 100% recyclable packaging.

We also never test on animals.


"My passion for cosmetics is long lasting: it emerged after the need to take care of my hair alone after a bad haircut. Today, I feel accomplished being able to help millions of women, with high-performance products."

-Claudia Alcantara
Founder - Researches trends and innovations in the beauty industry