About Us

The Brand

Cadiveu signifies research, creation of useful items, creativity, and perfect symbiosis between the natural and technological worlds. Our abundant Amazon Forest provides natural raw materials. Our proprietary formula, which was created by skilled professionals, produces high-performance products that promise the most excellent outcomes to the most demanding professionals. Complete line containing a lot of unique active ingredients based on cocoa, keratin, and panthenol, the products are incredibly hydrating and offer a smoothing effect that is both natural and frizz-free. Formaldehyde-FREE, any type of hair can be defrizzed, devolumized, smoothed, and straightened with Cadiveu's quick and easy procedure!

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Cadiveu Professional differentiates itself by developing high-performance hair treatment technologies. For this, we form partnerships with universities and laboratories in Brazil and other countries to develop innovative solutions for today's well-informed consumer.

Socially Conscious-Cosmetics

Cadiveu Professional prides itself on using natural and sustainable ingredients associated with green technology to develop more natural and less harmful products. We are an eco-friendly company contributing to waste reduction and producing 100% recyclable packaging.

We also never test on animals.


"My passion for cosmetics is long lasting: it emerged after the need to take care of my hair alone after a bad haircut. Today, I feel accomplished being able to help millions of women, with high-performance products."

-Claudia Alcantara
Founder - Researches trends and innovations in the beauty industry